What is Hootsuite?

Whether you are new to social media or seeking to improve your social media strategies, Hootsuite can facilitate the management of your social media accounts. The company’s software facilitates posting content to multiple social networks and interacting with your audience. The platform is accessible on numerous devices, including desktop computers, tablets, and mobile phones. Hootsuite enables the creation of multiple social profiles, the scheduling of posts, and the monitoring of accounts. If you are new to Hootsuite, you must first create an account. The platform’s user interface is straightforward and easy to use. The primary dashboard resembles a project management application like Trello.

It provides an overview of your account and allows you to add additional accounts, groups, and streams. Additionally, you can add tags, keywords, and images. You can also set up streams for specific accounts, such as the Twitter account for your company, or multiple streams within each board.

The free version of Hootsuite provides basic reports, such as engagement rates and follower counts. Upgrade to the Professional Plan for access to real-time reports and in-depth analytics. The Enterprise plan, which is designed for large enterprises, includes team productivity tracking. You can create groups, assign tasks, and grant access to your social accounts to third parties. You will also have access to a training program if you select the Enterprise plan.

You can create individual streams, such as the Twitter account for your business, and schedule posts to those streams. Additionally, you can create streams for hashtags and branded hashtags. You can set a date and time for message delivery and mark messages as complete. Additionally, you can reply to comments and track mentions. Thus, you will never miss an important conversation. You can also configure streams for social networks such as Facebook, Twitter, and Google+. You can pre-approve images and tags before posting them using the Hootsuite Content Library. Additionally, you can set an expiration date for visual assets.

Hootsuite’s scheduler is required if you wish to simultaneously publish content to multiple accounts. The scheduler is user-friendly and provides a real-time preview of scheduled posts, eliminating the need to copy and paste text. You can also schedule the same message to be sent on multiple dates using the scheduler. You can also specify a refresh interval for the dashboard.

The analytics feature of Hootsuite can help you comprehend the interests and behavior of your audience. You can view engagement rates by age group, demographics, and more in reports. Additionally, the company provides group training for Enterprise plan customers. You can also enroll in Live Product Training to learn more about how to use Hootsuite to boost your business.

Facebook, Twitter, Google+, Instagram, LinkedIn, Pinterest, and YouTube are among the social networks supported by the platform. Hootsuite also offers apps for Mixi and Foursquare, among other social networking sites.