Lenskart has built a name for itself on the market among online eyewear stores by providing a large selection of items. Customer involvement, omnichannel experience, and logistics are the company’s focal points. It carries internationally renowned brands and offers a vast array of eyewear and contact lenses. Additionally, the organization provides tailored recommendations, rapid home delivery, and simple, no-questions-asked returns. In addition to its online storefronts, Lenskart operates offline locations in 66 cities that serve both metro and non-metro customers. Lenskart intends to treble its revenues by the end of the year and is investing Rs 100 crores in business growth. Additionally, the company is constructing a facility in Manesar, Haryana. It will produce 5 billion glasses annually. Additionally, the corporation has invested in the eyewear startup Ditto and the technology venture ThinOptics, which creates unique reading glasses.
The business strategy of the company is to provide the appropriate product to the right location. It offers frames, sunglasses, contact lenses, and eye examinations. It targets younger consumers who are more fashion-conscious and comfortable with online buying. Additionally, the company offers private labels and foreign brands. Additionally, it has invested in Ditto, which allows customers to digitally test on eyewear.
The Lenskart app offers an extensive assortment of eyewear, including the most recent fashion trends and top brands. In addition, it offers a home eye examination service and visits by qualified opticians on motorcycles. In addition to these benefits, the organization offers a choice of discount alternatives and cash-on-delivery payment methods. Its website also provides a complete buying guide and returns without trouble.
The 3D Try On function of Lenskart is an innovative technique that utilizes the front-facing camera of the user’s mobile device to evaluate facial features. The software then evaluates the user’s face shape and calculates the appropriate frame size. The virtual eyewear is subsequently placed on the user’s face within seconds. The app is an excellent idea for consumers who wish to test on eyewear without visiting a store.
The Lenskart app also enables users to post photographs captured with a smartphone camera. Additionally, they can capture a video of themselves wearing the glasses. The app also includes a prescription feature that allows users to store their medications for future usage.
The company has a franchising model in place and is opening locations in over one hundred cities. Within the following five years, the firm hopes to acquire 200,000 customers. It also intends to invest more than 100 crore rupees in corporate expansion. It has also invested in the American technology startup Ditto. In September of 2017, Lenskart made a $1 million investment in Ditto.
The Lenskart app also features a unique feature called 3D Try On that allows users to virtually try on glasses. The feature is constructed with a specialized technology. The Lenskart app, unlike the B612 app, does not require the user to identify their face. In addition to the 3D Try On function, the Lenskart app offers a simple and hassle-free return policy.