Blinkit is a quick and convenient method to shop, regardless of whether you want to have your groceries delivered or simply need a few products for your family. This application connects you to local food stores and enables you to shop for all of your daily necessities. You can also track your shopping orders and communicate with customer service representatives using the app. Blinkit partners with local stores and warehouses to select and deliver your goods. Blinkit does not need its retailers to own their own trucks, unlike other supermarket delivery businesses. Instead, it collaborates with local mom-and-pop stores to promote their products and provides last-mile delivery services to small businesses.
Blinkit partners with local businesses and warehouses, paying them a percentage of the sales they produce. Depending on the order, commissions range from 8% to 15% of the total transaction price. Blinkit also generates revenue through advertising and collaborations with payment partners and e-Wallet providers, in addition to commissions.
Blinkit also partners with huge stores, in addition to local companies. These merchants are responsible for inbound procedures, like product selection and storage, and outward processes, including billing. Blinkit collaborates with local mom-and-pop stores by providing them with ad space on the Blinkit website or app and by showcasing their products on the Blinkit website.
Blinkit’s business plan is built on a commission-based earning model, similar to that of other Internet delivery companies. Blinkit collaborates with a network of 20,000 direct and indirect employees. The majority of the 300 “dark” retailers in its network are located within two kilometers of the targeted locations. Between now and June 2022, Blinkit intends to increase its network of partner stores to 1,000.
Blinkit provides its consumers with a selection of goods, including fresh fruits and vegetables, groceries, infant care products, and gadgets, among others. In addition, the company collaborates with local stores, warehouses, and payment partners.
The business model of the organization depends on three factors: revenue, expenses, and competition. The company anticipates an increase in orders, client base, and average order value over time. It also intends to grow into non-grocery categories, including home goods, food delivery, and retail.
In addition to charging merchants a percentage of their sales, Blinkit charges them for delivery and logistics support. In addition to working with local mom-and-pop shops, the company collaborates with warehouses and logistics to offer last-mile delivery services. Blinkit generates revenue through advertising, collaborations, and joint ventures with e-Wallet providers and banks.
Currently, Blinkit has over a million users and operates in fifteen cities around India. As of January 2022, the value of the corporation was $1 billion. In addition, Zomato and Tiger Global are investors.